We don't optimise for volume. We optimise for the long-term trust of every member's link profile. Here is how each stage works.
Every applicant passes through a manual review. We verify business legitimacy from the footer, registered entity records, and operational signals. We pull Majestic Trust Flow, Citation Flow, Topical Trust, and Semrush traffic and keyword visibility. We require a minimum Trust Flow of 1 and demonstrable organic traffic. We reject thin AI-generated sites, PBN signals, link farms, and any of the restricted verticals.
Members never see a marketplace of available sites. Our private matching engine selects opportunities by topical relevance, page-level authority, traffic quality, outbound link profile, and credit balance. We diversify pairings to prevent reciprocal patterns and limit competitor collisions.
When two members are matched, the recipient reviews the opportunity and either accepts or declines (one free decline per month). The system generates placement instructions and AI-assisted contextual copy suggestions that the publisher can edit. Anchor text is suggested with over-optimisation guardrails baked in.
Our crawler verifies every placement on a weekly cadence — checking link existence, dofollow status, anchor integrity, destination URL, HTTP status, indexability, and hidden-link detection. Credits release on first successful verification. Placements must remain live for a minimum of twelve months; early removal triggers penalties.